Crimson Marketing

JUNE 26, 2014

Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. She also leads the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and global field marketing programs.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Bluetext

MAY 12, 2023

The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list.

CMO 26

CMO Enterprise Management Work Management Advertising Agencies 26

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Kaylyn Easton , CMO of Skinny & Co. , Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

chiefmartech

JUNE 15, 2021

” What was Emma’s nickname, doing public relations at a channel management software company? Why did the CMO want a marketing ops leader with different political views? What did Emma’s parents say when she told them she got a job in martech? “We’re so happy to see our Em succeed!”

Public Relations 94

Public Relations Marketing Management CMO PR 94

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. “And Image: Third Door Media.

Conference 82

Conference Digital Transformation Marketing Analytics Tools Gartner 82

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Thinkers360

APRIL 20, 2024

44 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 Ken Ip Score: 31.42 42 David Food Board International Contact David Food Score: 31.33 43 Jasmine Glasheen Jasmine Glasheen & Associates Contact Jasmine Glasheen Score: 31.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

KoMarketing Associates

APRIL 7, 2021

Earned media is basically public relations, though it can be much more. So a really good demand generation marketer should have the number of a good public relations contact on their phone. So instead of having your CMO or CEO write a guest post, get them on a podcast as a guest. Then there’s paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. I had a big one when, after an eye-opening retreat with women chief marketing officers (CMOs), I dug into how I spent my time as 6sense’s CMO. I had to make this shift, and I believe the CMO profession should make it, too.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

Stevens & Tate

MARCH 2, 2020

The Advantages of Using Public Relations in Your Marketing Strategy . As most know, when it comes to marketing strategy, public relations plays a key role in getting the word out.PR Simply put, these public relations advantages should be on the forefront of every marketer’s agenda.

Trends 59

Trends Planning Paid Search Agency ROAS 59

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Thinkers360

APRIL 14, 2024

50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 Arayeh Norouzi Score: 32.40 46 Puteri Sofia Amirnuddin Taylor’s University Contact Puteri Sofia Amirnuddin Score: 32.13 48 Keith Erwood Erwood Group Contact Keith Erwood Score: 31.86

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Oktopost

MAY 20, 2021

Prior to joining Winston, Howard served as Director of Global Business Development & Marketing at a global law firm and expanded client relationships, protected and promoted the firm’s image, and oversaw initiatives related to public relations, communications, and analytics.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Biznology

OCTOBER 17, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. Kaylyn Easton , CMO of Skinny & Co. , Many hands make light work.”. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Sprout Social

MAY 25, 2022

Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. In fact, I believe social media managers are the next CMO. Low unemployment rates have something to do with it, but there’s more at play. We have roles that we’ve never had before in marketing.

Sales Qualified Leads 96

Sales Qualified Leads Planning Mobile Advertising Paid Search Agency 96

Martech

DECEMBER 13, 2021

For example, the managers and the team may agree that something that has caused a legal or public relations crisis would be cause for interrupting a team mid-sprint. I just had a conversation with a CMO of a large marketing organization on this very topic.

Act-On 105

Act-On Paid Search Agency Work Management Trust Marketing 105

Vision Edge Marketing

FEBRUARY 25, 2014

Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?”

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

ANNUITAS

AUGUST 20, 2015

The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. The CMO then started pointing out more and more technologies that they used.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Vidyard

JUNE 30, 2021

Media Contact: Josh Swarz, Big Valley Marketing for Vidyard – press@vidyard.com Sarah Duckett, Public Relations & Communications, Vidyard – sarah.duckett@vidyard.com The post New Documentary Film “re:connection” the First to Explore the Expanding Role of Video in a Virtual Business World appeared first on Vidyard.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

Hubspot

FEBRUARY 5, 2014

Skok says a "raw, unproven person" joining in the CMO or VP of marketing role would get 1% of the company. The highest CMO packages he''s seen were in the 3.5-5% CMOs come in different shapes and sizes," Santinelli says. One issue involved is the scope of the CMO''s responsibility. public relations'

CMO 28

CMO Startups Digital Marketing Funnels Public Relations 28

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

B2B Marketing Directions

NOVEMBER 15, 2020

The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May. Spending on brand marketing fell by 16% in the second quarter, and 45% of the companies in this study cut public relations budgets by more than 20% in that quarter.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

SmartBug Media

SEPTEMBER 25, 2019

Mike Volpe, CMO of HubSpot, described well what works for brand image when he said, ”Don’t interrupt what your buyers want to consume— be what they want to consume.”. In an internet-dominated world, content allows you and your company to do this.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

ANNUITAS

OCTOBER 27, 2015

Without a doubt, the rules of marketing and public relations have changed. Katie Martell , Co-founder and CMO of Cintell shares insights into why developing the buyer personas is not enough, you need to update them too to keep them relevant. Doug’s slide below says it all. But do it well.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. CEO direct relationships with the right journalists can be incredibly effective (ditto CMO).

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

B2B Marketing Directions

JANUARY 13, 2019

In the August 2018 edition of The CMO Survey , eight out of ten (79.6%) of the survey respondents said that the role of marketing in their organization had broadened over the past five years. The CMO Council/Deloitte survey referenced earlier paints a similar picture. The CEO came in second at 22%.

Planning 40

Planning CMO Paid Search Agency Fulfillment 40

Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates?

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

ClearVoice

OCTOBER 23, 2020

puts it best when she says as a sole proprietor in your business, you are the CEO, CFO, CMO, CTO, as well as the staff: “Being a member of a teamlance broadens your opportunities by as many people as you have in the teamlance. What about public relations? We need placements. We’d also love a redesign of our blog.

Business 59

Business Public Relations Deliverability Copywriting 59

6sense

DECEMBER 8, 2021

Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. CMO of 6sense , taking the guesswork out of predictable revenue growth with the power of AI and insights to uncover buyers already in market. Do I qualify?

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

Walker Sands

JANUARY 28, 2021

Public relations has undergone dramatic changes and practitioners have realized not only to advocate for diversity within their own organization, but to also be mindful of the products and messages that they or their clients produce and actively work to disengage biases, stereotypes and misconceptions from dialogue.

PR 40

PR Public Relations Work Management Consulting 40

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. JLL’s content model traditionally revolved around email campaigns, research, and public relations. Content is never just content.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65

Buffer

JULY 13, 2022

Maintaining public relations is essential for personal and business brand building; part of that is customer engagement in both positive and negative circumstances. Always address negative comments about you or your brand Should you address every comment you receive? We think so.

Social Media 109

Social Media Media Work Management Marketing Management 109

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52