ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. Although your CMO probably won’t be replaced anytime soon, marketers edged further into the realm of AI with technologies like personalization engines in 2018.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. When buyers compare multiple suppliers, the amount of time spent with any one sales rep may be only 5% or 6%.

Peer-to-peer 286

Peer-to-peer Buy Sales Cycle B2B Sales 286

NetLine

DECEMBER 7, 2023

It’s no longer enough to broadly target an industry or job title. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). That’s what buyer-level intent data provides.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. This explains why four in 10 CMOs knew more about AI than the average consumer (vs. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% And who’s on the ground, interacting with customers? Segment Your Market.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Allocadia

AUGUST 27, 2020

Aligning to corporate objectives) allows you to create a plan that is specific to certain business targets and that is scalable and repeatable, and at the end of the day, can show a return on corporate investments. Ken Evans, VP Demand Generation & Marketing Operations at Fuze. Will you still hit your targets?

Planning 52

Planning Marketing Plans Paid Search Agency Budget Programs 52

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

ClickZ

APRIL 15, 2020

They also provide intelligence and analytics to the marketing department and provide insights to the sales team about the accounts that they care about. Miller defines ABM as the go-to-market strategy that coordinates personalized marketing and sales efforts to land and expand target accounts. and it didn’t work.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127