chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Martech

OCTOBER 6, 2022

Dig deeper: Enterprise digital experience platforms: A marketer’s guide. And it’s surely no more than that for many smaller or less digitally mature brands (although Welcome has a free trial product and can be implemented incrementally). He also has access to continuous support at Optimizely. To be fair, Macherzy?ski

Enterprise Management 98

Enterprise Management Work Management Marketing Management Digital Experience Platform 98

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Digital Asset Management 107

Digital Asset Management Enterprise Management CMS Development Work Management 107

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. I absolutely do see that.”. Why we care.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Martech

AUGUST 25, 2021

Community is as old as humanity, of course, but even online communities are nothing new. A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144