Metadata
SEPTEMBER 29, 2022
A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. CMOs for companies with more than 500 people? Fresh-faced Directors just starting at a new company? What the heck is a “good” CPL?
KoMarketing Associates
DECEMBER 5, 2017
Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.
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Golden Spiral
APRIL 1, 2022
The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. The Changing Role of the CMO. The Data-Driven CMO.
Metadata
APRIL 4, 2023
As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. Get your story straight with leadership Most chief marketing officers (CMO) don’t last long. Instead, focus on what you can measure and optimize—think paid social and search.
Metadata
JANUARY 27, 2021
New martech solutions would get purchased and agencies brought on to implement and manage them. CMO’s got almost every dollar they asked for without really having to prove what the business was getting in return. Finding ways to reduce your cost per lead by trying new channels, new tactics and programs that provide double benefit.
Hubspot
APRIL 23, 2020
We wanted to build content to support marketers planning their strategies for the upcoming year. The other two, Cynthia Price (VP of Marketing at Litmus) and Ellie Mirman (CMO at Crayon) were generous enough to offer their time when we asked them to share their expertise with us. organic SEO) can we leverage?
Velocity Partners
FEBRUARY 13, 2024
Since then, lots of companies have put their marketing tech stacks to work, driving revenue. Often the ones that struggle are the smaller, ambitious companies with limited marketing teams. At Velocity, we see a lot of companies struggling in critical areas: Pipeline meets cliff: They continue to struggle to create enough pipeline.
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