Hubspot

OCTOBER 26, 2020

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. You set your CPC at the maximum price you are willing to pay per click on your ad. Clickthrough rate (CTR). Cost per acquisition (CPA).

Cost Per Click 99

Cost Per Click Cost per Acquisition Paid Search Agency Search Marketing 99

Hubspot

AUGUST 19, 2013

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) A Quality Score of 6 was previously below average, and increased your CPC by 16.7%.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

QuanticMind

MAY 11, 2018

For example, digital marketer, Ben Wood, has some actionable advice about distributing investment between social and search ads: 4 Advanced AdWords Audience Targeting Tactics. Cost per click (CPC): How much are you willing to pay to get the attention of a member of your audience? That would be your ideal CPC.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. Account-based advertising is a tactic used in account-based marketing.

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

Sharpspring

MARCH 7, 2022

What if someone clicks on a Google ad but ends up subscribing to your mailing list via a social link? The cost-per-click and any subsequent actions (e.g. If no one downloads the whitepaper you paid $2000 for, you’ll either need to change how you promote that lead magnet or shift your budget to another tactic.

Sales Management 86

Sales Management Top of Funnel Cost per Lead Cost per Acquisition 86

PureB2B

JULY 12, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). To find out what your CPA is, use the formula: CPA = cost/conversions. Effective Strategies to Reduce CPA.

Cost per Acquisition 62

Cost per Acquisition Paid Content Acquisitions Cost 62