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B2B Email Segmentation – Your Comprehensive Handbook

Binary Demand

But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. Consequently, it will improve click-through rates. Segmented email campaigns, according to MailChimp, receive 14.31% more opens and 100.95% more clicks than non-segmented campaigns.

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

She launched the email course in mid-May 2020 with a one-page website , a couple of paragraphs, a screenshot of her Google Analytics, an opt-in form , and a short bio. In her email sequence, the first few emails have an open rate of over 70%. Open rates for Blogging for Devs free email course. “Niche down. Image via Monica Lent.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action. If you try to push all of your prospects through the same funnel, it may look like your site’s conversion rate is extremely low. What is the conversion funnel?

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3 Reasons Email Marketing Must Be Mobile

Navigate the Channel

In 2022, the highest click-to-open rate (CTOR) of marketing e-mails globally was tracked in the financial service sector, followed by the publishing one. The e-mail unsubscribe rates from various countries that year remained under one percent. And that ROI generates itself, in part, in the sheer volume of email marketing.

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16 Best Influencer Marketing Tools to Grow Your Brand and Boost Sales

Single Grain

Get My Free Marketing Plan How to Use Social Listening Tools to Identify Your Biggest Fans If you offer a great product or service and you’ve been promoting it via methods such as Pay Per Click (PPC) advertising or content marketing , then there are already people who love your brand enough that they want to tell others about you.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Why can’t your social media program do that?

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Virtual Selling Best Practices for Financial Services

Vidyard

FAQ Videos 2. We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. From customer service to new client contracts, everything is going digital—even selling. It’s not just that they can’t sit down with clients—it’s that clients don’t want to meet in person anymore. Contents 1. Troubleshooting 3.