SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. Source: Really Good Emails. If executed poorly, it can just as easily drive your business sales in the opposite direction.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. in combination with these tools to prepare more impactful emails in 2023.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Hank Hoffmeier, Sr.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Martech

MARCH 30, 2022

This takes the whole email journey into account and doesn’t just look at how well the landing page converted. As you can see in these two client examples, the conversion followed through with what the opens and clicks signified. But even if opens were accurate every time, the open rate is still not necessarily the right metric.

Multivariate analysis 102

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 102