Outgrow

MARCH 18, 2024

Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes. These are software or platforms designed for the collection, processing, analysis, and visualization of data. The result – increased conversion rate by 10% using Hotjar.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Salesforce Marketing Cloud

DECEMBER 19, 2023

50 ways to send better emails How do you get readers to click and read your emails? These include things like clicking or not clicking a link or opening or not opening an email. Data collection: As the emails are opened, clicked, and acted upon, data is collected on the performance of each variation.

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

DECEMBER 12, 2017

With so much growth, and so many B2B companies planning to use marketing automation to support so many critical aspects of their business, we wanted to define what marketers should be on the lookout for, and what trends and opportunities they can use to increase success. . . Now, let's jump into the responses. . . . Ann Handley.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Goodish Agency

DECEMBER 20, 2020

Engagement rates, clicks, domain authority… It’s only natural for me to start to see those clicks as just that, numbers, percentage points to be optimized & goals to be hit. If you have no idea where to start, quantitative analysis may be what you need. Clicks, conversions, comments, likes, engagements etc.

Multivariate analysis 52

Multivariate analysis Paid Search Agency Customer Surveys Click Rate 52

Convert

JUNE 2, 2022

This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. Is there a trend between users who convert and those who do not convert within each variation? However, this is not the case in most practical applications. Pre- or Post-Segmentation?

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Convert

AUGUST 1, 2022

Go after the lowest hanging fruit: Improve conversion rate on a user experience that is reasonably close to influencing deals or purchases. TL;DR: The better the input (data gathered, education, certifications, data literacy, and processes), the better the output (experiment velocity, win rate, average win per experiment.),

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Unbounce

OCTOBER 1, 2018

It’s nice to see your aggregate data trends in your tool’s dashboard, and their math is a good first look, but I personally like to have access to the raw data. Also, there are tons of great A/B test analysis tools out there, like this one from CXL : Tip 2: Analyze your data carefully by ensuring that your sample ratio is correct.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Adobe Experience Cloud Blog

MARCH 14, 2013

In many cases, factors outside Marketing’s control can significantly impact program results – from macro-economic trends, to the weather, to the quality of the sales reps. Be aware that each of these weighting approaches inherently adds a subjective element to your ROI analysis. Requires assumptions that can add bias to the analysis.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48