B2B Digital Marketer

MAY 20, 2021

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, click fraud, and how B2B companies can implement these in their organizations. Podcast Timestamps/Outline.

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

Single Grain

AUGUST 25, 2023

Fraud Detection : Example : AI can identify unusual patterns in clicks or interactions, flagging potential click fraud. Impact : This ensures that businesses’ ad budgets are spent on genuine user interactions, not fraudulent clicks. Work With Us Repurposed from our Marketing School podcast.

Paid Content 52

Paid Content Paid Search Agency Media Advertising Agencies 52

Single Grain

NOVEMBER 3, 2020

Imagine that your Google Ads budget is spiraling out of control due to click-fraud, and you’re looking for some software to solve the problem. For example, if you chose to focus on increasing your SEO rankings, then creating a podcast is unlikely to be your highest priority. How-to guides. Ultimate guides. Case studies.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

WebMarketCentral

JANUARY 22, 2008

RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to Pay Per Click: Boom or Bust? fade a bit."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20