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6 things martech vendors don’t want you to know

Martech

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

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B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. A simplified interface for users is easy to learn, use and adapt to remote working conditions.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 309
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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). The needs of your organization and events will determine which platform is the best fit for you.

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Survey Finds Majority of Business Leaders Struggling with Lead Management

LeanData

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. SUNNYVALE, Calif., “That should be terrifying. .

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Survey Finds Majority of Business Leaders Struggling with Lead Management

LeanData

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. SUNNYVALE, Calif., “That should be terrifying. .