SnapApp

AUGUST 3, 2016

Data from eMarketer shows that Internet users find interactive content more interesting and prefer this content format (compared to non-interactive formats). It Leverages Storytelling. Interactive content also engages through the power of storytelling. What Do Internet Users Want? Is it interesting and engaging to them?

Emarketing 48

Emarketing Storytelling Class Interactive Marketing 48

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 As with consumer marketing, storytelling is also an important element of today’s B2B marketing toolkit. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58 billion) in 2017, and £4.52

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Onalytica B2B

JANUARY 18, 2017

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. This can be piece by piece or a complete “stack”. GET ALL THE INSIGHTS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. An experience can be a long-term thing as well, for example, taking a class or raising a child.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. An experience can be a long-term thing as well, for example, taking a class or raising a child.

Cable 45

Cable Classified Ads Storytelling Customer Surveys 45

Content Standard

SEPTEMBER 22, 2014

In addition, eMarketer ‘s research shows that marketing professionals believe hosting video on both owned properties including your website and social channels such as YouTube and Vimeo produces the strongest results. To reach business executives, video content should be hosted on both branded and external destinations.

Tactics 40

Tactics B2B Marketing Content Marketing Planning 40

Marketing Insider Group

OCTOBER 19, 2015

All of this is pretty different from just a couple years ago when everyone in our classes were wide-eyed neophytes. In 2016, I believe that content marketers will move beyond storytelling into story creation through experiences. Arnie Kuenn, CEO, Vertical Measures. Carla Johnson – C ontent-driven experiences. Jason Miller.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150