ClickZ

JULY 22, 2020

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Outgrow

FEBRUARY 25, 2021

Did you know that influencer marketing is a multi-billion dollar industry? The aim is to build touchpoints with your prospects by being in their line of sight. Moreover, you must attach relevant CTAs and always keep the channel open for feedback and communication. Results: Churn rate dropped down from 25% to 6.53%.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

ClickZ

FEBRUARY 5, 2021

They need the right multi-channel mix of pay-per-click (PPC), display, and social advertising, as well as content that harnesses refined search engine optimization (SEO) practices to increase site rankings for relevant keywords and drive organic traffic. But managing this process effectively is far from straightforward.

Cost per Lead 122

Cost per Lead Multi-Touch Attribution Marketing Management CPL 122

Customer Experience Matrix

MARCH 29, 2010

Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels. This approach uses an “Intelligent Enterprise Server” to connect company touchpoints and data sources to thinkAnalytics’ data mining, recommendations and business rules engines. Too bad more people don't use it.

Enterprise Management 120

Enterprise Management Ideal Customer Profiles Marketing Automation Services Marketing Management 120

Televerde

NOVEMBER 26, 2019

Marketing success of yore has been measured by single-touch attribution (giving one touchpoint 100% of the credit for sourcing a deal) or wasn’t measured (quantatively) at all – probably what attributed to its reputation as a fluffy rather than formidable business unit. Don’t ignore this step! Data speaks volumes. Attribution.

Multi-Touch Attribution 52

Multi-Touch Attribution Top of Funnel Sales Qualified Leads Multi-Channel 52

ClearVoice

SEPTEMBER 25, 2023

It also helps mitigate your churn rate by flagging crucial moments when your clients may consider leaving your business. Newsletters, sales, and marketing emails Email is one of the best, consistent touchpoints with your audience, fostering loyalty and providing tailored value directly to their inboxes. Image Source: Signum.AI

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

TrustRadius Marketing

NOVEMBER 2, 2022

With NICE CXone, a complete cloud customer experience platform, the vendor combines Customer Analytics, Omnichannel Routing, Workforce Optimization, Automation and Artificial Intelligence, all on an Open Cloud Foundation, to enable an exceptional agent and customer experience—every time and on every channel. Interaction Channels.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52