Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. There are two types of list churn to be aware of.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. .” “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 122

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 122

Content4Demand

SEPTEMBER 22, 2021

Research in behavioral economics has helped marketers understand not how people make decisions but how they don’t make decisions — insights that can drive greater results with behavioral marketing. Behavioral economics can help, but we need to move from academic research to the practical world of content marketing and sales enablement.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

SWZD

DECEMBER 27, 2017

B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). The HR and payroll solutions provider tackled both technological and cultural considerations to align sales and marketing to help propel revenues upward. Have sufficient technology in place to fit Sales and Marketing needs.

Top of Funnel 59

Top of Funnel Work Management Account Based Marketing Marketing Management 59

SWZD

DECEMBER 26, 2017

B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). The HR and payroll solutions provider tackled both technological and cultural considerations to align sales and marketing to help propel revenues upward. Have sufficient technology in place to fit Sales and Marketing needs.

Top of Funnel 48

Top of Funnel Work Management Account Based Marketing Marketing Management 48

SWZD

DECEMBER 26, 2017

B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). The HR and payroll solutions provider tackled both technological and cultural considerations to align sales and marketing to help propel revenues upward. Have sufficient technology in place to fit Sales and Marketing needs.

Top of Funnel 48

Top of Funnel Work Management Account Based Marketing Marketing Management 48

Strategic-IC

FEBRUARY 22, 2021

The SaaS (Software as a Service) sector continues to evolve at breakneck speed - but are you measuring the right Marketing metrics to know whether you are on track? The technology market space is expanding at a rapid pace; with the highest-performing SaaS companies growing at an average pace of 56% per year. Product/Market fit?

Enterprise Management 62

Enterprise Management Work Management Marketing Management Top of Funnel 62