Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Bluetext

NOVEMBER 30, 2022

For example, while it may be best to focus on social or SEO optimization for B2C audiences, B2B audiences may expect and prefer to see content marketing – also with a focus on SEO – or Event marketing at specific conferences or trade shows where they can be introduced to your brand and your product. .

Churn Rate 26

Churn Rate Lead Ranking Marketing Analytics Tools Cross-Selling 26

Kapost

APRIL 6, 2016

Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). Inbound marketing (blog content, SEO, social media). Event marketing. Sales and business development salaries. And the list goes on.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. Smartlook offers the ability to record users’ behavior in Unity games.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. Smartlook offers the ability to record users’ behavior in Unity games.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Whova is an all-in-one event management solution that makes events modern and trendy, attracts and engages attendees, and helps event organizers save time on managing event logistics. Smartlook offers the ability to record users’ behavior in Unity games.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52