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Win More Upsell Opportunities Through These Three Easily-Automated GTM Motions

LeanData

Your customers leave a trail of clues behind them when they visit your website, read a blog post, download an ebook or sign up for a webinar. Maybe you hold customer-facing events at conferences or host customer-focused webinars. Play #1: Automate the Upsell with Intent Data Integrations. Play #3: Automate Lead-to-Account Matching.

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B2B Marketing to Millennials

KEO Marketing

Census Bureau. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). These millennials are now in the B2B world. Preference.

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Why a Top-Notch Podcast Could Be the Next Content Marketing Must-Have

Content Standard

As Matt Lieber (cofounder of Gimlet Media, a media company) found after researching US census data, Americans spend more than three hours per day doing activities like commuting, working out, or doing chores accompanied by audio content. All those smartphones present new opportunities for podcasts. A Storytelling Fit for Brands.

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How to Conduct Market Research on a Tight Budget

Hubspot

Which is better: ebooks or webinars? The Census Bureau : This site gives you access to census data. The Census Bureau''s Quick Facts : This site gives quick facts about people, businesses, and geography. What were their strengths? In what situation would you recommend us over another company and visa versa? Cost: $0 -$50.

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7 Practical Tips to Generate Leads With Content Marketing

Optinmonster

Census Bureau If your business operates primarily in the U.S., Census Bureau maintains data profiles, survey results, and the latest news and updates about people across the country. Webinars: Webinars work well as lead magnets because of their high perceived value.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

Traditionally, what you would have to do if you wanted to really kind of dig into the populace of these countries and look at demographic is you’re looking at the census data, right? You’re digging through census data. How many males and females in Australia, how many males and females in the UK, US, Canada, et cetera.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

If you don’t have any data that you can or want to publish from your organization directly and you don’t want to conduct your own surveys, there is also the option of mining official sources in your industry (government or census data work well in many cases) and finding a unique take and interpreting it for your audience to understand.