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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

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Our Favorite Third Party Articles & Blog Posts from 2018

KoMarketing Associates

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. is an interesting case study on how Airbnb ran experiments to make sure its new landing page template wouldn’t have negative effects on SEO. Google gave a lot to talk about during 2018.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

Below we discuss various areas of digital marketing and advertising and some contemporary case studies and examples where Blockchain technology is shaping it’s direction. The decentralisation of services like digital advertising may also radically derail existing behemoths such AdNexus and DoubleClick. Paid Advertising.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. . DoubleClick Search and Smart Bidding.

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