The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX
Top Rank Marketing
OCTOBER 19, 2023
It demands that the customer is the focal point of all decisions to create satisfaction and loyalty. Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Happy customers = more revenue. Focus on building relationships rather than just completing transactions.
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