WriteSpark
FEBRUARY 12, 2013
would never be able to weed through the hundreds of vendor responses in the one. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? One of my first posts on a freelancing site. hour that I had optimistically allotted to the task. Who are you.
WriteSpark
FEBRUARY 12, 2013
would never be able to weed through the hundreds of vendor responses in the one. If your ideal provider is a Hedge Fund SME (subject matter. you need a thought leadership piece, a case study, or an advertorial? One of my first posts on a freelancing site. hour that I had optimistically allotted to the task. Who are you.
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Directive Agency
SEPTEMBER 3, 2019
How many more downloaded case studies are you hoping to obtain? Establish yourself as a subject matter expert (SME)? Become Part of the “Consideration” – In this phase, target your users with case studies, white papers, and eBooks that you can send out to your email list. Shown below is the marketing funnel.
Buzz Marketing for Technology
JUNE 27, 2008
So, that’s the case for using scenarios. It’s easy to lose sight of the fact that most people who build elearning aren’t the high profile vendors talking about $100,000 courses. In fact, they now train their subject matter experts (SME) to use the tools. That’s not the case today.
Tiecas
JANUARY 17, 2024
As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.
The ROI Guy
APRIL 21, 2010
The utilities’ value proposition was compelling, and investment cost modest, but IT decision makers demanded ROI proof, and as a result, several deals were stuck while the IT buyers tried to make the case, and the vendor sales teams struggled for proof points. Case studies were commissioned, but did not provide all the proof needed.
The ROI Guy
OCTOBER 5, 2011
Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.
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