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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

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How to 10x customer engagement with webinar marketing

SpotMe Blog

After working with 12,000+ enterprise event marketers over the past 20+ years, our team has studied what it takes to create a successful webinar marketing plan to help you build better customer relationships with minimal time and effort. Webinar marketing involves using online seminars and presentations to engage with your customers.

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HCP engagement: emerging trends, success metrics, and omnichannel strategies

SpotMe Blog

We have 10+ years’ experience in the medical education event field. According to our research, pharma companies spend billions on medical education events. Some studies report an even higher percentage. This statistic clearly shows that HCP engagement and needs have drastically changed. How do we know?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? Then this is the blog post for you.

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17 Actionable Tips to Improve Free Trial Conversion Rate

Optinmonster

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. You’re not alone.

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Video Marketing and Sales Stats That Matter to Businesses

Vidyard

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Forrester Research shows that from 2009-2014, U.S. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Otherwise, good luck.