BOP Design

MARCH 17, 2020

Each of these sections can then be written as a blog or as a case study or as a use case. Common themes for grouping ideas can include: SEO strategy (grouping by keywords/phrases). What are the best use cases for our products or services? From there, break down the guide into chapters or sections. Type of content.

SME 64

SME Content Trade Show Case Studies 64

nDash

NOVEMBER 3, 2021

Think about putting together a quick style guide covering things like audience, tone, keyword usage, and other important information. Case Studies. Case studies are another extremely popular type of content on nDash. Once you get into a case study groove with 1-2 writers, they become easy to scale.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. Find her website at Global Copywriting. ” strategy.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Tiecas

JANUARY 17, 2024

As a content marketer, you are responsible for extracting the key talking points from your SMEs and expanding them into cohesive, customer-centric content that addresses the audience’s challenges. Have the SME review and vet your draft and publish it under their names. Don’t ask them to write the content for you.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Ambal's Amusings

SEPTEMBER 3, 2009

Bob Bly's CopyWriting Blog. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. Develop lasting relationships with top-quality copywriters and they’ll become one of your most valuable assets. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106