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B2B Email Marketing & Lead Nurturing: Planning Tips

BOP Design

In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. 73% of successful content marketers nurture subscribers, audiences, or leads. Or is your list a mix of prospects, clients, and cold leads?

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B2B Email Marketing Automation to Fuel Your Campaign Efforts

Binary Demand

It goes beyond basic email marketing by providing advanced features such as personalized messaging, B2B customer segmentation , lead nurturing, behavior tracking, and performance analytics. Map out your email workflows based on the goals of your campaigns. It represents a general welcome from your brand.

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B2B Email Marketing Automation to Fuel Your Campaign Efforts

Binary Demand

It goes beyond basic email marketing by providing advanced features such as personalized messaging, customer segmentation , lead nurturing, behavior tracking, and performance analytics. Map out your email workflows based on the goals of your campaigns. It represents a general welcome from your brand.

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7 Tips for Effective Industrial Email Marketing

Tiecas

While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! There are exceptions, of course.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate. Other studies also back up this finding.

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From Gratitude to Growth: Thank You Page Examples to Elevate Your Strategy

Optinmonster

Click the button below to start your 100% risk-free OptinMonster account today: Create a Thank You Popup Today! You need to actually spell it out for them, otherwise, you’ll risk leaving them confused or disoriented. The more you can increase your touch points with a lead, the more likely they will become a customer.

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Drip Campaigns for Lead Nurturing

GreenRope

Lead Nurturing 101: Drip Campaigns. A drip campaign is a series of emails that are automatically sent out over a certain timeframe. These emails should progressively nurture your leads and encourage them to purchase your service or product. Case studies and Testimonials. By Alessandra Ceresa.