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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

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Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

We’ve already touched on the importance of calls-to-action, but how can you make them more successful? Email open rates. You can break this number down to look at the total number of opens for an email, the rate at which recipients are opening, the total number of unique opens, and the unique open rate.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Due to increasing adoption rates, analysts are predicting a more than 50% industry revenue increase this year. Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Use a solution-based approach: Problem: Email open rates are trending down.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. deal; more search competition=a good thing.

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How We Solved our Email Bounce Back Problem with Siftrock

SnapApp

And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies.

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How We Solved our Bounce Back Problem with Siftrock

SnapApp

And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies.

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How to Increase Email Open Rate, Clicks and Conversions of Your Emails [Webinar Recording and FAQ]

LeadSquared

In case you missed it, you can access the webinar recording below. We have experienced better open rates, when the email subject line uses Recipient’s first name. ii) Don’t use recognized Spam phrases , like Free Free Free, $$$, Percent off, if you want your emails delivered. View the Recording. That keeps evolving.