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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, It’s by no means certain that Techrigy can actually scale up to manage this many individual relationships. Users can also add their own feeds to search. microblogs (Twitter, Friendfeed , etc.),

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. « Virtualization. TECHNOLOGY. Infrastructure.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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You’re doing a terrible job with search and social

Biznology

None of my clients have ever mentioned to me that they have tens of thousands of inbound links — the bulk of the volume (not influence) of their backlinks — coming in from the very worst spam sites. I do a lot of my work at night and my girlfriend can call the spam sites at 100 yards. Google hates abandoned content.

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Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Knowledge Management Community Home Blogs Groups Wiki. Can Social Tools Really Replace Email? As I have mentioned in a previous blog post this is Part II from the series of blog posts put together as a follow up from the various reactions from the Lifehacker blog post Can Social Tools Really Replace Email? Previous Entry.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Learn the definition of sales enablement, why companies use it, and how it can help your business. So maybe you’re using MailChimp or constant contact, or your even using marketing automation, which in a way it’s like version 2.0 Definitely sales can benefit from using marketing automation. Ryan Schefke, Lead Liaison.