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#AskTeleverde – Retro in Redondo Beach

Televerde

Our company has finally decided to implement marketing automation technology, but it’s an expensive investment so I want to make sure we’re taking the right path. Undoubtedly, your company needs to take advantage of marketing automation to stay competitive in the modern marketplace, this can be a little intimidating.

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SEO for Small Businesses

Sharpspring

SEO can seem like a necessary evil for small businesses. It’s how you can reach potential customers on the web… but is it worth the time and money? Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy. Google now penalizes these tactics and will de-rank sites that use them.

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Did Somebody Ask About Data Quality?

DealSignal

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. This can be a little intimidating. Otherwise, you’ll only be using your fancy new tools to aimlessly spam your entire email list.

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Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. This blog post will tell you exactly why. I never wanted to spam the Internet. If spamming is so wrong, I wondered, how come it always works so well? They deserve to get spammed. We have to spam. My Mindset in 2009.

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Why Your Google Rankings Dropped & What To Do About It

seo.co

A drop in your Google ranking can can be both frustrating and frightening. Luckily, a majority of rankings issues can be remedied with a bit of time and effort. Problems with canonicalization are somewhat similar to issues with duplicate content. If it’s a data refresh, there’s practically nothing you can do.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. In the past, companies may have had two teams when it comes to their websites — one focused on design/UX-related issues and another focused on search engine optimization. If you’re unable to deliver that, it’s fairly likely they will just click back to Google to find a website that can. So stop them.