Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. A surprising number of companies in B2B SaaS have two or more marketing automation platforms.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Custom = The solution can at least partly support this capability with custom work. Many CRM systems have a module for marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Litmus

OCTOBER 18, 2018

Email deliverability. That’s both good for business success and for email deliverability. The size and quality of your email list is an indicator of how much money you can raise online, so growing your email list is key,” says Brady Josephson of NextAfter. Can you have it above the fold? Send frequency. Campaign planning.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78