ANNUITAS

MARCH 19, 2020

Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. We are currently deploying a massive calling campaign to try and accelerate existing mid-funnel Persons into Pipeline. Enable multi-channel orchestration of interactions and dialogue.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

SEPTEMBER 15, 2020

We’ll touch on how to do that later in this post. You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). Engagement Channel ROI. Campaign Building. Moving Past Misconceptions.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

JUNE 6, 2023

In this new model, it’s not a single campaign or phone call (i.e., Thus, our new analytical cornerstones include: Multi-interaction tracking (MIT) of contacts — We must be able to see and track every touchpoint with customers — across content, team interactions and engagement channels.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

FEBRUARY 16, 2011

TAG: Recent studies at the end of last year showed that B2B marketers are challenged to produce quality leads, measure ROI and generate enough leads. Marketers must have a fair level of campaign management skill (particularly in the area of portfolio/multi-touch campaigns) to leverage a useful measure of a technology’s effectiveness.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Lead Ranking 100