LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Think of linear ads as the commercials seen on traditional cable channels. Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Advertisements 52

Advertisements Advertising Cable ROAS 52

Porch Group Media

FEBRUARY 16, 2023

A key metric to track is ROAS, or the return on ad spend. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. The targeted approach will provide insight that directly links to users who are more apt to be interested in your product or service. Contact us today!

FAQ 52

FAQ Advertisements Advertising Cable 52

Porch Group Media

SEPTEMBER 6, 2022

Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Any-Touch Attribution. Also known as the “Influencer Attribution”. Addressable TV. Digital Marketing.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

MAY 20, 2020

Digiday describes Over-The-Top (OTT) as video that's delivered "via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service" — i.e. Netflix, HBO Go, etc. Consider reducing investment on campaigns focused on products or services that are in lower demand. CTV/OTT Inventory.

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90