LeadsRX

NOVEMBER 9, 2021

., November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Television marketing 92

Television marketing Cable Multi-Touch Attribution Broadcasting 92

V12 Data

FEBRUARY 9, 2023

Think of linear ads as the commercials seen on traditional cable channels. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend). Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Advertisements 52

Advertisements Advertising Funnel Advertising Advertising Funnels 52

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

Multi-Touch Attribution 81

Multi-Touch Attribution Advertisements Advertising ROAS 81

V12 Data

FEBRUARY 16, 2023

A key metric to track is ROAS, or the return on ad spend. CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. Users watching popular streaming platforms like Netflix, YouTube, Hulu, etc. will see various video, interactive, or display ads throughout their streaming.

FAQ 52

FAQ Advertisements Advertising Mobile Advertising 52

V12 Data

SEPTEMBER 6, 2022

In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition. As you start to get more sophisticated, you can then start to look at ROAS or return on ad spend and measure those differences. First, you need to establish your benchmark.

ROI 52

ROI First-Mover Advantage Marketing Segmentation 52

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Any-Touch Attribution. Also known as the “Influencer Attribution”. Addressable TV.

Multi-Touch Attribution 83

Multi-Touch Attribution Marketing Touchpoints Account Based Marketing 83

BenchmarkONE

FEBRUARY 23, 2022

According to statistics, Facebook Feed offers the best return on ad spend (ROAS) compared to other pay-per-click platforms. Instead of messing around trying to figure out the placement that will deliver the best ROAS, use Facebook automatic placement. To suffice, in 2019, 41% of small businesses in the U.S. In the downtown core?

Small Business Marketing 67

Small Business Marketing Advertisements Advertising Facebook 67