illumin

APRIL 25, 2024

billion growth projection in 2024 according to eMarketer. Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Examples include YouTube, Pluto TV, and Tubi.

Cable 101

Cable Television marketing Mobile Advertising Broadcasting 101

Digilant

MAY 21, 2024

CTV advertising allows advertisers to reach viewers who are increasingly consuming video content through digital streaming rather than traditional cable or satellite TV. According to eMarketer, in 2024, U.S. For example, let’s say a car manufacturer wanted to target households that are in the market for a new vehicle.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Porch Group Media

NOVEMBER 4, 2022

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S In a year, that rounds to about 45 days.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Digilant

MAY 21, 2024

CTV advertising allows advertisers to reach viewers who are increasingly consuming video content through digital streaming rather than traditional cable or satellite TV. According to eMarketer, in 2024, U.S. For example, let’s say a car manufacturer wanted to target households that are in the market for a new vehicle.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100