Buzz, Magazine, Media Plans and PR

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper. Man: …… your awesome. Im Jay Baer.

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How to Leverage Behavioral Science Insights for Direct Mail Success

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. In PR, measurement has always been a finger in the wind exercise. Like the rest of social media can be of great value to your small business in many ways if you know [.] Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. With social media, the audience is in multiple modes – participating in many threads. You’re in hunting mode, looking for tracks and setting lures.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. What formerly was the sole bastion of the media, is now also a company bailiwick.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Susan M Kuhn Very good distinctions between one-way media and social media.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] SocialMediaSentiment "Is Your Social Strategy Proactive or Reactive | Social Media …" [link] [link] John Moore Good by @JayBaer, Is Your Social Strategy Proactive or Reactive? link] [link] T.J.

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It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining? Im Jay Baer.

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. And it sounds kind of cool to use for newspapers and magazines.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

[link] Kelly Workman-Flood Jay Baer Blog: Are You Taking Social Media Shortcuts? link] Full [link] [link] Kelly Workman-Flood Jay Baer Blog: Are You Taking Social Media Shortcuts? link] Full [link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? Im Jay Baer.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. There is no one alive who is youer than you.’

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Social Media CMS Development Tips Wikipedia

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

JUNE 8, 2010

Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. link] [link] Inspired Magazine Is Starbucks the Most Dangerous Competitor to Facebook? E-commerce | #SocialMedia Consulting – Convince [link] [link] NanceLarsenAPRFellow Interesting buzz.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For example: You connect with a media professional via Twitter who does a story about your business.

Twitter

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B2B Marketing Zone

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Content Marketing Matters To Me And Should To You

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Your Social Strategy Proactive or Reactive | Social Media.

It's Time for Real-Time

Why Influence Mining is the Next Gold Rush | social crm | Social.

The Truth About the iPad | Blogging and Content Creation | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Are You Ready for the Opportunity Economy | social media case.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

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