Valasys

SEPTEMBER 10, 2019

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MARCH 9, 2020

Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects. According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Employ Storytelling : Buying is more of an implicit decision.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. Employing video marketing looks promising. Audiences targeting comprises of two stages which are prospecting & remarketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JULY 29, 2019

By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. Using online Videos: Videos are known to be strong emotion drivers. Stories can break the dignity of a person.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. Sales funnel is now a looped structure & research is equally vital for prospects at each stage of their buying cycles. Focus on Visual Storytelling: Employ Videos in Content Strategies : .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

Modern buyers research an innumerable number of times & specifically about their separate areas of concern, at each stage of their buying cycles before they make a final buying decision. Videos are used by 63% of the marketers as marketing assets for social channels & have surpassed blogging, used by only 60% of them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45