Scoop.it

MARCH 26, 2019

When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SnapApp

JUNE 27, 2018

Did you know that according to new data , 57% of B2B companies identify converting qualified leads into paying customers as a top priority? It’s true: Lead conversion is top-of-mind for more than half of all B2B companies. Between these two departments, there’s often confusion around where leads are within the overall sales funnel.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Management Sales Qualified Leads 91

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. Instead, create content to continuously engage throughout the entire client journey, from awareness to advocacy.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

Terminus

OCTOBER 16, 2018

“I was brought onto Masergy about four years ago to start diversifying our demand go-to-market strategy,” explains Malachi. The goal [of B2B marketing and sales] is to display the right message to the right person at the right stage of the buying process,” states Malachi. .” ” – Malachi Threadgill. Click To Tweet.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. They have a direct impact on your bottom line. Place your logo at the top left. Place the keywords and/or key phrases at the top of the page, which will reinforce the visitor s/he is at the right place.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60