Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. The strategy thrives on the philosophy of – Build it and they will come. This ultimately leads to optimized sales conversions.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketers need to rely on niche-specific targeting strategies.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 6, 2019

Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. Prelude: B2B marketing is an ever-evolving field. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 20, 2019

According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent. Personalized Emails are being used by B2B companies nowadays. People, while in various stages of their buying cycles, like to be treated as people & love to buy from people rather than brands.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58