ViewPoint
JUNE 15, 2012
Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.
The Mx Group
SEPTEMBER 22, 2017
You’ll need to act fast to see results this year, but there are ways to get more qualified leads through your pipeline before time runs out. Nurture Stalled Leads with B2B Telemarketing. You might think telemarketing is an old-school strategy, but this tried-and-true tactic can give your current campaigns a powerful boost.
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The Mx Group
MAY 5, 2017
Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Once you’ve got lead scoring in place, take it to the next level with lead grading. Take frequency: If your industry has a three-year buy cycle, spread your touches out instead of emailing four times a week.
Adobe Experience Cloud Blog
MARCH 3, 2011
Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts. Communicate with leads in time. Communicate with leads in time.
The Mx Group
AUGUST 16, 2017
Demand Gen and Lead Management. B2B Telemarketing. If you think your personas contain many critical buy-cycle insights, confirm that your sales team is aware of how and when to use them. Topics Demand Gen & Lead Management. Sales Empowerment. Bottom-line Results. Technology Expertise.
markempa
OCTOBER 17, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you have to understand the customer buying cycle? Whats your definition of lead generation?
markempa
JUNE 21, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle.
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