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10 Steps to a Successful SaaS Product Launch

Golden Spiral

An effective product launch is typically scheduled around a specific date: a customer event, an anniversary (business or product), or a time of year coinciding with the buying cycle (e.g., Your organization and product can’t be “ready” if there’s no documented timeline, milestones, and launch date.

Product 90
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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Many B2B companies have technical documentation centered around their product or service -- content like data sheets, integration information, FAQs, and release notes. Setting up a dedicated section of your website for reviews, testimonials, and case study content is crucial for leads in the 'evaluation' stage in the buying cycle.

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Content SEO

Online Marketing Institute

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Optimizing FAQ’s and product support information can provide answers to customers before they call support. The reality is that web site structures do not always support that ideal.

SEO 40
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The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. Jonathan Kantor Recommends. ” Stephanie Tilton's Bio.

Paper 100
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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Execute on a documented promotional strategy for every piece of content. Create different forms of content to be delivered at different stages in the buying cycle.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Execute on a documented promotional strategy for every piece of content. Create different forms of content to be delivered at different stages in the buying cycle.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Execute on a documented promotional strategy for every piece of content. Create different forms of content to be delivered at different stages in the buying cycle.