KoMarketing Associates
DECEMBER 8, 2015
As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.
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Webbiquity
APRIL 10, 2018
Marketers say the most important objectives for their digital marketing plan to achieve are to increase lead generation and increase sales revenue (both at 18%), followed closely by improve brand awareness at 17%, then increase website traffic and improve the user experience (both at 14%). KoMarketing ). Business2Community ).
Marketing Insider Group
MAY 11, 2020
As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets. Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Image source: [link].
B2B Marketing Traction
MARCH 12, 2010
One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.
Everything Technology Marketing
MAY 24, 2010
Your B2B markets are changing rapidly. In this section I will talk about classes of content that map to the various stages of the buying cycle. Pareto would probably suggest that only 20 percent of your market segments, decision maker personas, content assets, and programs contribute 80 percent of your impact on revenue.
The ROI Guy
JANUARY 25, 2011
Understanding how to facilitate this buying lifecycle, especially how to connect and engage todays economic-focused executive, is a key to sales success, and establishes a roadmap for sales enablement. The Bottom Line Buyers are clearly in control of the buying cycle and are more frugal than ever before.
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