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A Nurture Strategy for Content Syndication Leads

The Point

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there? However, this typically only includes those accounts that have converted to leads.

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B2B Intent Data – A Marketer’s Guide

Binary Demand

When the prospect you target demonstrates a reciprocal interest in your product, it signifies a perfect match. But where does a B2B company get the intent data from? Choosing from the best B2B lead generation compan ies can help you get the needed data. Let us find out how intent data is collected.

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can also invest in automation tools that help you discover new, hot leads based on intent.

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Digital Events Are the New Black

Content4Demand

Agile marketers are pivoting quickly to embrace digital events to stand in for physical events to help drive leads and build relationships with clients, prospects, vendors and peers. Other smaller events have shorter lifespans and may be planned at different points in that buying cycle.

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The Secret Hack for Lead Generation: B2B Lead Nurturing

Binary Demand

[ps2id id=’overview’ target=”/]Every marketer’s obvious dream is to convert leads into customers. During lengthy B2B sales cycles, certain leads may not be prepared to purchase at any stage of the funnel. Differentiating yourself and gaining new customers is possible just through B2B lead nurturing.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.