Technographic Data: What is it, and why should you be using it?
PureB2B
MAY 30, 2022
In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’. It is a class of market segmentation such as Demographics and Firmographics. Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. What Are Technographics?
Let's personalize your content