Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

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Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Only B2B

FEBRUARY 11, 2024

We’ll break down types of intent data that tackle your business goals: Must Read: 10 Key Game-Changing Benefits of Intent Data First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences But first, let’s understand what we mean by intent data. First-Party Intent Data: Did you know?

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Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. CX Index helps brands in benchmarking another all-important metric related to Customer Experience (also known as CX) which for marketers lays the foundation to excel at Customer Experience Management (CXM).

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Albacross

JANUARY 19, 2022

But your marketing team are struggling to know which accounts are qualified to send to sales. And the sales still don’t know which accounts they should prioritize, when the best timing to reach out is, and what to include in the pitch. Intent data is the one. B2B buyers only spend 5% of their time talking with sales.

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PureB2B

JULY 7, 2022

Intent-driven lead generation is the result of using intent data to supercharge the lead generation process. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

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Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. ZoomInfo); Sales Engagement Platform (e.g. ZoomInfo Engage); Call Recording (e.g.

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Zoominfo

JUNE 6, 2023

And as the volume of data collection and processing continues to increase , the potential for duplicate data to cause havoc will only grow. According to Gartner , poor-quality data costs companies some $13 million per year. Routing : Automatically assigns new leads to the right sales rep using rules-based workflows.

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Enterprise Management Marketing Analytics Tools Work Management Marketing Management 130

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. Why Does Content Syndication Matter?

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NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

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Heinz Marketing

OCTOBER 22, 2018

About 3 years ago we started a weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thanks very much, everyone, for joining us on Sales Pipeline Radio.

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Heinz Marketing

SEPTEMBER 13, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Tiffani: Or sales in general. You can even ask Alexa!

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Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. ZoomInfo); Sales Engagement Platform (e.g. ZoomInfo Engage); Call Recording (e.g.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Hubspot

JULY 8, 2020

In fact, you might've already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing. Partnership between sales and marketing. ABM therefore is best suited to complex, high 'ticket price' solutions with longer life-cycle sales, and where typically multiple stakeholders are involved.

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Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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