Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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Aberdeen

FEBRUARY 5, 2020

A Deloitte CMO survey found that, “While marketing analytics is on the rise, a lack of trained professionals as well as tools/processes to measure the impact of marketing analytics are the biggest obstacles to marketing leaders.”. And that’s where intent data comes in. The post Can Marketers Have Too Much Data?

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Intent Data Buyer's Journey Paid Search Agency Intent 78

Aberdeen

JANUARY 23, 2019

According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. But odds are low that human intelligence can leverage the staggering amount of intent data to accurately calculate the best times to engage those target accounts. Alexa, Parse my B2B Intent Data.

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Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

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Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models.

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Aberdeen

DECEMBER 21, 2018

Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Aberdeen’s intent data tracks buyer behavior and content consumption across millions of websites to connect web-based search activity to discernible buying intent signals. individuals) consuming it.

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Aberdeen

DECEMBER 6, 2018

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? Well, here’s why we did it: B2B marketing is undergoing a fundamental change as buyer journeys are now primarily online, and massive new data streams become available to improve the performance of marketing and sales.

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Adobe Experience Cloud Blog

MARCH 16, 2015

Created buyer personas and journeys. Created messaging that supported the unique buyer journey for both their B2B and B2C business. Purchase Intent : Lead Identification. The CMO panel featuring: Sanjay Dholakia: CMO of Marketo. Alan Gellman: CMO of Esurance. And the results?

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Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Aberdeen

DECEMBER 28, 2018

Programmatic advertising takes a huge leap forward once you add Best-in-Class intent analytics. In AB Tests, the same ad creatives and landing pages using Best-in-Class Intent Programmatic ads consistently perform twice as well as Profile Programmatic ads, in terms of click-thru, view-thru, and spend/conversion. Why is this so?

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Aberdeen

FEBRUARY 6, 2019

Intent analysis should do more than just show whether or not an account is in-market. Such a simplistic, boolean decision forces you to decide when and how to execute a marketing strategy in response to building intent momentum. Best-in-Class intent analysis, on the other hand, takes a more comprehensive and enlightened approach.

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