Buyer Personas Document FAQ Marketing Automation 
Contently
OCTOBER 18, 2023
Rather than relying on your gut, build detailed buyer personas based on market research and real customer data. Stay organized by documenting your audience personas in your content strategy. Like your buyer personas, add as many details as possible. What is their emotional state at each stage?
Launch Marketing
MARCH 25, 2020
With those givens in mind, what are some of the practical actions that marketers and leaders can take to maintain and, ideally, strengthen their relationships with their prospects, customers, and communities? The buyer personas that most have developed never accounted for things like social distancing and shelter-in-place.
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ClearVoice
JUNE 11, 2020
2 brands that excelled at service-focused marketing. Let’s take a closer look at two examples of marketing that makes specific services irresistibly necessary. When you hear about transcription services, you probably think of writers needing phone interviews morphed into text documents. Customer story. Email drip campaign.
Hubspot
JUNE 8, 2020
Marketing automation and sales enablement tools are an absolute must. Today an effective B2B salesperson needs to know their ideal customer profile (ICP) and buyer personas. Additionally, the documentation helps if they ultimately have to pass the sale to a decision maker to determine the final call.
GreenRope
SEPTEMBER 10, 2017
Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Content drives marketing automation efforts--effectively. “Treat your content like a product.”
GreenRope
SEPTEMBER 10, 2017
Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Content drives marketing automation efforts--effectively. “Treat your content like a product.”
GreenRope
SEPTEMBER 10, 2017
Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. Content drives marketing automation efforts--effectively. “Treat your content like a product.”
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