Tony Zambito

APRIL 17, 2011

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  How Ready is Your Organization for the New Social Buyer Persona? What is Context? customerthink.com).

Buyer Personas 100

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Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers. Lead generation today is becoming the art and science of targeting. Getting On Target.

Lead Generation 100

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Tony Zambito

MAY 23, 2010

Image via Wikipedia.   Led by John Wooden, a legend amongst coaches in general pursued an unmatched focus on excellence and achieving a goal of winning the NCAA championship consistently.  Two: Have a game plan for aligning with buyer goals.   It was a treasure trove of imparted wisdom I will never forget. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.    Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds.  Buyer Personas. Buyer Journey Mapping and Design.

Top of Funnel 100

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Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    It also fits well with the purpose of crafting buyer personas for your organization.    How? 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.    When this alignment is problematic, it directly affects the buyer’s experience and not for the better.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   This common purpose centered around a common understanding and view of the organization's buyer personas.    One approach is to organize around a dedicated buyer understanding.      Related articles.

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100