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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  How Ready is Your Organization for the New Social Buyer Persona? What is Context? customerthink.com).

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The 10 Rules for Creating a Buyer Persona: Rule 10 and Final Recap

Tony Zambito

Image via Wikipedia. For senior level executives today, the need for a rallying speech of the century may not be that pressing but they need to rally personnel around a deep understanding of customers and buyers like never before.    It has been a privilege to tell the story of the 10 rules for creating a buyer persona

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). Lead generation today is becoming the art and science of targeting. Making the issue even more problematic is the changing behaviors of the buyer. Quantitatively, we are seeing through various studies and reports that buyers are engaged in the buying process differently.

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Building an Effective B2B Content Marketing Strategy

Envy

Persona research: Yes, you really need to do this. This is where buyer personas come in. Personas are characters you create to represent your target customers. In order to build a full buyer persona, you might want to ask some questions like: How old is this person? Where do they live? Who do they report to?

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The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Image via Wikipedia.    Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds.  Buyer Personas. Buyer Journey Mapping and Design.

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How to Focus on Buyer Goals to Grow Top Line Revenue

Tony Zambito

Image via Wikipedia.   Led by John Wooden, a legend amongst coaches in general pursued an unmatched focus on excellence and achieving a goal of winning the NCAA championship consistently.  Many organizations have a game plan for demand generation, lead nurturing, sales promotions, marketing tactics, and the likes. 

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Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases. 

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