Remove Buyer Personas Remove Curation Remove Distribution Remove Storytelling Remove Resources
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The Organic Inbound Marketing Playbook for B2B

OutboundView

Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Buyer personas are the first step in the sales and marketing process. These personas clearly establish who the targets are for your team. Create Epic Content in Two Forms.

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Developing a Content Strategy: 25 Questions to Ask Your Team First

ClearVoice

In return, the organization has to support your content strategy with executive buy-in, budgets, and resources. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. What are the demographics of my buyer personas? Perform a content audit.

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Building Brand Into Every Step of the Content Development Process

Scoop.it

To bring your brand into your content, you need to consider brand at every stage in the content development process—from content strategy, to content ideation, to content structure, to content creation, to content distribution. If your brand is a storyteller, visual video content might suit it better. Distribution and Curation.

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Leveraging Content Marketing in the Finance Sector: A Strategic Guide

ClearVoice

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Here are some of the other stats from that study: 86% of buyers are willing to pay more for a great customer experience. 49% of buyers have made impulse purchases after receiving a more personalized customer experience.

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47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

For a practically inexhaustible list of resource options that includes roughly 3500 different companies, checkout the 2016 Marketing Technology Landscape Supergraphic. To make the resource browsing experience a bit more practical, we’ve whittled the content marketing technology stack down to a select, but powerful, bunch.

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Create personalized customer journeys to curate a truly personalized buying/online experience and forge closer relationships with prospective customers. The solution?

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Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Create personalized customer journeys to curate a truly personalized buying/online experience and forge closer relationships with prospective customers. The solution?