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Turning Prospects into Customers with a Robust Content Pipeline

Contently

” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. At this point, Alex may be a lead in the sales funnel, showing increased engagement. Alex starts comparing project management tools, seeking features relevant to design agencies.

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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

Buzzvil’s inbound marketing campaign is a textbook example of how creating highly engaging and effective display campaigns can help companies expand their reach and leads. We can learn a lot from their inbound marketing journey, given their success in commanding digital placements and their position as a leading provider of CRM services.

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What To Look For in a Demand Generation Tool

Metadata

Deciding which specific tools will help you get more qualified leads and reap a higher return on investment (ROI) from your marketing efforts is a big, red question mark. Demand generation , just like lead generation , has lots of moving parts and there are tools that target every piece. Makes lead enrichment fast and organized.

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Top 10 Demand Generation Resolutions for 2014

The Point

Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. is not a question to be asking in the creative process. Make content a part of every campaign planning discussion. Improve SEM conversion rates.

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50 Lead Generation Strategies You Ought To Know

Valasys

Haven’t set a process for qualifying leads. Haven’t mapped out their buyer persona. Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. Landing Page, Thank You & CTA pages.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.