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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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How to Use Tagging to Better Segment Your Contacts

BenchmarkONE

It shows them that you understand their issues, needs, and how your product or service fits within that equation. . All you need to do is employ the right marketing automation tool. . It can also help you more easily identify what content these lead sources crave. . What content they engage with the most.

Tagging 102
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Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline

NuSpark Consulting

Paul Mosenson, Founder of NuSpark Marketing, a Philadelphia-based digital content marketing and lead generation firm has formed an alliance with Marseli, also Philadelphia based, a marketing and sales insight and integration software and services firm and run by Founder and former SAP marketing leader Frank Donny.

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

You have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Inbound lead generation is critical to organizations looking to build a true pipeline. Your personas are not trophies sitting on a shelf to be admired.

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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Do you feel like your marketing campaigns are falling on deaf ears? And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. NOW UPDATED!