Madison Logic

AUGUST 2, 2023

Traditional marketing approaches that rely on mass messaging and generic campaigns are no longer effective in capturing the attention and loyalty of potential customers. B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. Keep in mind that personalization isn’t just about what content you use to engage buyers—it’s also about how you deliver it.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. To offer a more “outside-in” customer experience, your brand must let buyers call the shots. Resonate emotionally.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Because of this, the path to purchase is also shorter.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Crimson Marketing

MARCH 16, 2015

Online shopping, predicted by Forrester to exceed $370 billion by 2017, will still account for just 10% of all USA retail sales. While a number of factors are at play, the driver that may be changing consumer expectations the most is that buyers interact in unique new ways with multiple marketing channels before they purchase.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. Other Tips for Creating a Buyer Journey. The Plain Ol’ Chart.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Martech

APRIL 15, 2022

While developing and posting social media content, firms need to consider what their buyers’ collectives are after. Buyers’ collectives are groups of important stakeholders whose approval is mandatory if the company is to make any business purchases. What are the benefits of B2B marketing? Why it’s hot.

Marketing AI 119

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 119