Buyer Need Demand Generation Agencies Forrester Vendors 
The ROI Guy
NOVEMBER 29, 2010
Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.
The ROI Guy
SEPTEMBER 17, 2010
Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands.
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The ROI Guy
JANUARY 17, 2011
As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.
Sales Engine
OCTOBER 8, 2015
But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. The buyer has WAY more control than they used to. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services.
ANNUITAS
JUNE 1, 2015
Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.
The ROI Guy
SEPTEMBER 28, 2010
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? How do you connect with buyers and make sure your message resonates to them personally?
Metadata
FEBRUARY 16, 2021
It’s a service model to everybody else. And the category service well, for the first three or so years. Udi Ledergor: And then about 18 months ago, we had increasingly come to the conclusion that we had outgrown the conversation intelligence category and we needed something new. And then we broke out of it.
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