Remove all-in-one
article thumbnail

Beyond the Obvious – Drilling Down on B2B Buyer Personas

FunnelEnvy

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. One risk of data is losing sight of the real people behind the numbers. Psychographics: Interests, values, lifestyle, personality traits.

article thumbnail

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories, also known as review sites , are an important source of information for buyers. In fact, 86% of software buyers use peer review sites when buying software. Directories are a high-intent channel that can help sellers find and convert more buyers. Most of the traffic on directories comes from search.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Databases can come from private internal resources, which may contain contact information on existing leads and customers. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Internal Databases vs. External Databases.

article thumbnail

How to Implement Pilot Strategies for More Successful ABM

Madison Logic

It helps you gain insights and ensures that all involved teams have the necessary resources before launching a full campaign. Guidelines for Developing the Framework of a Pilot Campaign Marketers often jump full-force into ABM campaigns without a framework to ensure they maximize their resources.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. Do you put together an email or social media campaign around a new piece on occasion? “Treat your content like a product.” ” ~Drew Davis, Brandscaping.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. Do you put together an email or social media campaign around a new piece on occasion? “Treat your content like a product.” ” ~Drew Davis, Brandscaping.

article thumbnail

Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap

GreenRope

BlogMutt and GreenRope teamed up for an info-packed webinar on the relationship between content and marketing automation and how each can amplify the other. Do you put together an email or social media campaign around a new piece on occasion? “Treat your content like a product.” ” ~Drew Davis, Brandscaping.