ANNUITAS

SEPTEMBER 7, 2010

I’m amazed at the number of organizations that buy off on technology without any forethought or planning with regard to the people part of the equation.  In order to address this issue, develop a content map that defines the buying cycle of your customers.   You Don’t Have The Right People. Nothing could be more false.  

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Adobe Experience Cloud Blog

APRIL 13, 2009

recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them," answered WebMarket Central's Tom Pick. They go to events, enter social media discussions, read blogs, and so on. Be Found — "According to a.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Customer Experience Matrix

AUGUST 18, 2016

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Messages often relate to buying stages but may also reflect interests or job function. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Valasys

JUNE 10, 2020

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. Modern B2B marketing is all about prioritizing the customers’ preferences, understanding, addressing, and resolving their pain-points at each stage of their respective buying cycles.

B2B Sales 64

B2B Sales B2B Marketing Work Management B2B 64

Convince & Convert

NOVEMBER 11, 2015

But while CMS’s like WordPress are great for your website and blogs, all those other forms of content (e.g., videos) can either be shoehorned into blog posts or consumed on non-owned experiences like YouTube. All that said, content experiences are by no means a new idea. We’ve been building out WordPress sites for over a decade!

Enterprise Management 157

Enterprise Management Work Management Marketing Management Marketing Automation Services 157

Content Standard

JANUARY 9, 2015

Create content for each stage of the buying cycle (TOFU, engaging, converting). If there are gaps in your data or if you simply don’t trust what’s in your database, there are plenty of enrichment tools to append or replace your data—NetProspex, ReachForce, and RingLead, to name a few. Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Account-based insights delivered to sales offering full visibility across the buying team.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118